10/10/2011 07:15 pm ET Updated Dec 10, 2011

A Groupon For Breast Milk?

Groupon offers deep discounts on food and drink, but historically, breast milk has not been on the menu.

Last week, however, Groupon subscribers in Indianapolis received a $10 pitch for pasteurized donor human milk from the Indiana Mothers' Milk Bank (IMMB). The fine print explained what was going on: philanthropy. People who purchased the deal weren't getting cutthroat bargains on breast milk for themselves; instead, the money raised would be used by the milk bank to offset the cost of providing human milk to premature and sick babies in need.