“I want it to be that shoppers come to find me. They shouldn’t find me by accident walking in Ginza. I think this is a really winning strategy. I will demonstrate this to the dear Messrs. Chanel or other people like that. Fine, you dress the grandmothers and the mothers and I’ll dress their kids. Even if I’m old, other people don’t know that. I make very young fashion.”
-Roberto Cavalli tells WWD that Chanel is a brand for "grandmothers." I, on the other hand, am relieved that my grandmother does not wear Cavalli.