11/15/2011 05:02 pm ET

Beyond Facebook: 5 Better Ways to Leverage Social Media

Ruth Zive | The Daily Muse

When I launched my freelance writing business, I found I quickly had to master social media. And if you're running a company (or even just marketing it), I imagine you can relate.

You've put social media buttons into your web design and established yourself as a must-read in your industry blogosphere. And I’ll bet you now have 300+ LinkedIn connections, a rocking Facebook Fan Page, and a huge Twitter following that loves your pithy, relevant tweets.

So you've got social media covered, right?

Maybe not. Social media is complex, and there are many little-known strategies that can give you an edge over your competitors-even once you've mastered the fundamentals. If you're looking to give your business a boost, consider the following strategies to get ahead of the social media curve.

5 Better Ways to Leverage Social Media
5 Better Ways to Leverage Social Media

Ruth Zive is a professional writer and blogger, wife, mom-to-five (plus pooch), designer handbag enthusiast, Ashtanga yoga practitioner, special needs advocate, and vegetarian chocoholic (not necessarily in that order). Read more at her blog.

This post originally appeared on The Daily Muse.

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