You may not know Dan Yessian, but you probably know his music.
During the past 40 years, the composer/producer has written catchy tunes that promote everything from products to movies through his Farmington Hills-based business, Yessian Music. One of the company's recent jingles for the U-M Health System features a poignant version of the University of Michigan fight song, "The Victors", underscoring images of U-M patients.
On the other end of the scale, a ditty Yessian penned 30 years ago for Detroit-based Dietrich Furs is still used in the company's commercials. And he counts the "We're making your world a little easier" theme composed for Whirlpool washing machines and music composed for Sesame Street among his personal favorites.