Will Ferrell approached the Pabst Brewing Co. this past September with a proposition: he'd do a series of commercials for their Old Milwaukee beer free of charge. No hitch. The company wisely accepted, and the resulting three ad spots are nothing short of wonderful.
Since the commercials have only been quietly running in local ad slots in the Davenport, Iowa area, they've been flying under the radar for weeks now, but they've recently gained viral traction after being uploaded to YouTube.
It's still unclear why Ferrell decided to take on the project (other than for the LOLs), since as Business Insider pointed out, the brand is notoriously unpopular. As a co-founder of Funny Or Die, though, he's no stranger to viral video, so maybe this was just a personal challenge -- take something unpopular and make it cool.
Whatever his reasoning, we're glad he filmed these (and the Davenport, Iowa tourism board probably is too).