While turnout at this year's Miami Heat media day may not be what it was last fall, the team's pre-season hype machine has only slightly downsized.
In lieu of a city-wide bash featuring the Heat's Big Three ascending from the bowels of AmericanAirlines Arena, this year's city-wide bash features the Heat's Big Three projected onto an even bigger screen at AmericanAirlines, starring in their very own full-length docudrama, 'Into The Fire.'
The flick, produced by the Heat in association with NBA Entertainment, begins last July 9 at the infamous pyrotechnics-and-confetti-filled Welcome Party that gave the world its first look at LeBron James in a Miami uniform -- and it's 800th look at Chris Bosh looking like a dinosaur. And into the fire, indeed: following the ill-advised Decision debacle, the party turned the world against Miami even as it whipped Heat fans into a frenzy.
Narrated by Heat legend Alonzo Mourning, the film follows the NBA's most hated supersquad through training camp in the Panhandle all the way to the 2011 NBA Finals through a collage media clips and interviews with Miami Heat beat writers. And just like last year, the courtside 'do is free to fans, but tickets are required. Channel your inner Banana Man, print a pair at Ticketmaster, and hit AmericanAirlines on Saturday at 6 p.m. to feel the Heat.