12/13/2011 10:41 am ET Updated Dec 06, 2017

Andrej Pejic Models Push-Up Bras For Hema (PHOTOS)

It's the ultimate proof to the eternal claim, "Add two cup sizes!"

Andrej Pejic, a man with no breasts at all, is the star of a lingerie ad campaign promoting push-up bras. Modeling for Dutch company Hema, Pejic wears the brand's Mega Push-Up Bra (just 20 euros!) underneath two different v-neck dresses.

Pejic's agent, Joseph Tenni, told Frockwriter, "It's revolutionary... I've never known a man to do a women's lingerie campaign before." Well if somebody was going to do it, it'd be Andrej.

And he didn't even need a sex change to do it. The androgynous model once told a reporter that he would consider getting a sex change "if I was offered a Victoria's Secret contract. You'd have to, wouldn't you. I can't imagine doing it any other way." Now he's proven that there is, indeed, another way to get a lingerie contract.

Read more details at -- and get your own Hema Mega Push-Up Bra at

(Via Fashionista)