With locations in Chicago and Las Vegas, the gym first opened its doors last fall with the goal of creating a non-intimidating environment where members can focus on working out, Headline News reported.
Though some 42 million Americans joined health clubs in 2011, according to a report by IBISWorld, the Chicago Tribune notes gyms are guilty of alienating obese members who most need the fitness industry's help.
So far, the gym's members are happy with the atmosphere the club provides.
Club member Tara Lawton told the Tribune she's lost 20 pounds since joining in October.
"I want to cry sometimes at how it changed my life," Tara Lawton, 42, said in an interview with the paper. "My body is responding positively to being pushed."