01/17/2012 08:55 am ET

Anne M. Finucane: A Look At BofA's Chief Image Officer

IT'S show time for Anne M. Finucane.

Her co-star on this day, Bill Clinton, is waiting offstage. The audience shifts in its seats. The spotlight goes up and ... action!

It's a Thursday in early December, at a conference center near Orlando, and Ms. Finucane is busy shaping an image. Or, rather, trying to reshape one. This choreographed interview with the former president before a select group of businesspeople is, in fact, part of a much larger effort to rehabilitate one of the most demonized corporations in America.

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