01/17/2012 01:24 pm ET

M&M's To Unveil New Speaking Role At Super Bowl

A popular candy will offer elocution lessons of a sort on Super Bowl Sunday, answering the question "How now, brown?"

M&M's, sold by the confectionery giant Mars, will use a commercial during Super Bowl XLVI on Feb. 5 to introduce a character to represent brown M&M's named Ms. Brown. She will be the sixth computer-animated mascot for the brand, following walking and talking versions of the red, yellow, blue, green and orange M&M's.

Ms. Brown is the second female in the M&M's cast, after Ms. Green, and like her colorful counterparts she will be imbued with a distinct personality. Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as "chief chocolate officer."

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