01/17/2012 08:13 am ET Updated Jan 17, 2012

Rihanna Armani Ads Summer 2012 Show Her Softer Side (PHOTOS)

Rihanna has been Armani's girl for awhile now: the face of Armani Jeans and Emporio Armani underwear, she's still set to release a capsule collection for the brand, and, well, we all remember those sexy Armani underwear ads from 2011.

Ri-Ri even went blonde for the jeansmaker last year.

But in the new ads, shot by Mert Alas and Marcus Piggott in Dublin, Rihanna gets in touch with her softer side, jettisoning the pixie cut and peroxide in favor of a more natural, darker mane.

And style wise, the singer, 23, gives us a sneak peek of some new jeans, in addition to bras, camisoles and some lacy underthingies, which look sexy even in black and white. Are those... striped hot pants? AMAZING.

We think Ri-Ri's new ads are even sexier than last year's. Do you agree? Check them out below!

Rihanna for Armani