01/19/2012 12:50 pm ET Updated Jul 31, 2017

Elizabeth Warren Money Bomb Targets 'The People's Seat'

WASHINGTON -- In her closely watched bid to unseat Republican Sen. Scott Brown (R-Mass.), consumer advocate and Democrat Elizabeth Warren has decided to use some of the incumbent's own language against him, telling supporters in an email that "it's time we take the 'People's Seat' back from Wall Street and other powerful interests."

The "People's Seat" is a reference to a line used by Brown in 2010, when the longshot candidate insisted that he was not running for "Teddy Kennedy's seat" but instead for "The People's Seat."

It's now Warren who's bidding for it, accusing Brown of becoming a steward of big banks rather than average citizens. The challenger's invocation of the title comes on the day Brown is officially announcing his reelection bid and Warren is launching a "money bomb" -- a one-day flurry of fundraising aimed at sending a message of broad-based support. (Warren solicited donations Thursday in a blog post on the Huffington Post.)

A Warren campaign aide said the bomb has brought in at least $300,000 today alone, on top of more than $500,000 pledged earlier.

This story has been updated to reflect the most recent figures.