01/19/2012 11:20 am ET

Walmart Launches 'Get On The Shelf' Contest

Big box stores are going after small businesses. Just days after Target announced their latest design partnership with small businesses, The Shops At Target, Walmart has launched an online contest to discover a new product.

The Get on the Shelf contest allows anyone in the U.S. to submit a video of his or her product, no matter what it is, and allow people to vote on their favorite. The winning product will be sold online at and also be featured in select Walmart stores.

The initiative is headed by @WalmartLabs, the company's e-commerce and social development platform. "We know there are some great undiscovered products that have not yet reached our shelves," Venky Harinarayan, senior VP of global e-commerce and co-head of @WalmartLabs, said in a statement. "We are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide."

Those looking to participate can submit a video to until February 22. Online voting will take place in two rounds in order to determine a grand prize winner.