01/25/2012 11:53 am ET

The Post Family: Digital Designers Return To Analogue Art (VIDEO)

In 2007, a group of Chicago designers who loved making things with their hands came together -- and started a family.

The Post Family is an art collective made up of seven men, who do letterpress, screen-printing and woodworking in their Chicago studio. As the BBC reported in a recent interview with the group, the physical work is a relief for the designers who are usually glued to a computer during their day jobs.

Scott Thomas, who was the national design director of President Obama's 2008 campaign, told the BBC that it is important to value both digital and analogue art as designers.

"We believe that digital design itself is craft. A web site is crafted. Having your arms in both worlds, digital and analogue, is extremely important," Thomas said.

Watch the BBC's short documentary about The Post Family above. To learn more about who The Post Family is and what they do, click here.