01/25/2012 11:31 am ET

Victoria's Secret Designer Collection Launches Online, In Select Stores (PHOTOS)

Look out, Agent Provocateur: Victoria's Secret is going high-end.

The ubiquitous bra and panty retailer is launching The Victoria's Secret Designer Collection, reports Women's Wear Daily, to compete with more upscale brands.

The tagline on the Victoria's Secret website reads, "It's lingerie only Victoria's Secret could create," hinting at the store's decision to stop selling other high-end lingerie lines like Chantelle Thomas in favor of creating its own.

Unbeknownst to most fans, the new Designer Collection was hiding right under our noses: several of the bras and underwear were featured in November's Victoria's Secret fashion show (see pics below). But the pieces, which range in price from $38 for thongs to $298 for corsets, are now available online and in select stores, including two NYC locations.

The pricey underthings are heavy on the sheer and lace, as is to be expected -- this is no Victoria's Secret PINK. Browse through pics of the new Designer Line and tell us: would you cough up extra bucks for extra-fancy VS bras?

Victoria Secret Designer Collection