01/27/2012 02:49 pm ET

Lessons In Old Fashioned Romance: How To Craft A Love Letter

When Carrie snuggled up with Big and a library copy of Love Letters of Great Men, it spawned a worldwide run on bookstores-- er, and other online sellers. Turns out, the book didn't actually exist outside the Sex and the City movie, though it was only a matter of days before a gumptious little English publisher corralled that marketing cash cow. There's a point to be made here about branding in the 21st century or the endurance of Locke's basic supply/demand model, but for our purposes, the more relevant point is this: people wants them some love letters, baby!