Is there a better time to introduce a new beer to the American public than during the Super Bowl?
Whomever holds the purse strings at Anheuser-Busch doesn't seem to think so as the beverage titan is introducing Bud Light Platinum with a pair of Super Bowl commercials early in the game between the Giants and Patriots.
According to HuffPost Food, Bud Light Platinum "will be 6% alcohol by volume (ABV), which is a significant jump from 4.2% ABV for Bud Light, the top selling beer in the country, and 5% for regular Budweiser."
Joining Bud Light Lime and Bud Light Honey Golden Wheat, Bud Light Platinum is yet another in a line of "innovations" from Anheuser-Busch.
CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.
For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.
How does this Super Bowl ad stack up?