02/08/2012 05:37 pm ET

March Of Dimes Takes The 'Healthy Babies Are Worth The Wait' Campaign National

The March of Dimes campaign to reduce medically unnecessary early deliveries is being elevated to the forefront of the nation's maternal and child health agenda.

U.S. Department of Health and Human Services (HHS) Secretary Kathleen Sebelius today announced the launch of Strong Start, a multi-faceted perinatal health campaign. This public-private partnership includes expansion of "Healthy Babies are Worth the Wait™" -- the March of Dimes public awareness campaign to let women and health care providers know that if a pregnancy is healthy, it is best to wait for labor to begin on its own, rather than scheduling an induction of labor or a cesarean section.

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