They are a staple of childhood Valentine's Days and an unavoidable aspect of Cupid's favorite holiday.
But the slogans on the chalky and, by most accounts, unpleasant tasting candy hearts have gone through a careful vetting process.
"Be Mine" didn't happen overnight. The candy creators had to sift through hundreds of incest-laden, misogynistic and cruel messages to get to the wholesome, sweet sayings we've come to expect.
Below are some of the #CandyHeartRejects.