02/16/2012 09:45 am ET

GoodRX: A Startup That Will Deliver Cheaper Drugs To You

"GoodRx will have an impact on buying prescriptions the same way Expedia and Travelocity has changed buying airline tickets," he added. Consumers find the cheapest prescription drugs, so they don't have to leave their doctor's office and feel like they can't afford the prescription.

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