02/17/2012 08:37 am ET Updated Feb 17, 2012

Jenna Lyons: Michelle Obama Never Asks For A Discount At J.Crew (PHOTOS)

The First Lady is perhaps J.Crew's most well-known fan. She famously wore the brand on the "Tonight Show" in 2008, telling Jay Leno, "You can get some good stuff online;" most recently, she went on Leno's show again wearing a gold and green J.Crew ensemble.

With all this lavish public exposure for the famously preppy brand, you'd think Mrs. Obama would be getting trunks of free clothes, fashion show invites or at least a discount code or two.

But she's not. And not because Jenna Lyons would hesitate to give her one.

No, the First Family has just never asked.

In an interview with ABC News, J.Crew creative director Jenna Lyons says the First Lady and her kin have never used their power to try to score special discounts:

"They go to our website and they purchase just like anybody else,” Lyons said. “She acts like a customer and she has a stylist who helps her, but she doesn’t call in any special favors. They don’t ask for any discounts. It’s pretty unbelievable. … She still continues to wear the product without any help from us.”

Sigh. Could she be any more of a role model?

Lyons calls FLOTUS' J.Crew proclivities “the most incredible gift that keeps on giving," and it's easy to see why: the store regularly shows pictures of Mrs. Obama in its clothing on their website, with links where shoppers can buy the looks for themselves. And what better advertisement than having a beloved First Lady look smashing in your designs on national television?

Click over to ABC News to read more about what Mrs. O's fandom has done for J.Crew's business (It's incredible!), and see the First Lady's most recent J.Crew outfit from the "Tonight Show" below.

FLOTUS on Jay Leno