In an attempt to encourage tourism to the Colorado city of Fruita, a new sticker campaign was launched using the acronym WTF, which in this case means, "Welcome To Fruita." The WTF stickers were distributed to about 500 businesses, and despite their popularity with some residents, the new campaign will not be used due to opposition from the City Council, The Associated Press reports.
According to The Daily Sentinel, the sticker campaign was the brainchild of Steve and Denise Hight who quietly circulated the stickers which read "WTF" in bold lettering and "Welcome To Fruita" in smaller lettering below, to local businesses. Within days, all of the distributed stickers had been eagerly picked up by customers and stuck to car bumpers. The Hights even placed an order for 1,500 more stickers, but due to some "overwhelmingly dismayed residents" a majority of council members have voted to not use the "WTF" campaign in any city-funded tourism advertising.
The campaign had the support of some Fruita residents as well as City Manager Clint Kinney who wanted to post the ads, but the more traditional city council did not think the stickers represented the city appropriately, CBS4 reports.
The WTF slogan was being considered by the city for a large-scale tourism ad campaign that would have run on bumper stickers, billboards and in magazines along with a "Hell Yeah" alternative ad in order to attract younger tourists to the area, according to Fruita.org.
The Hights plan on giving away the last of the 1,500 bumper stickers and don't plan on printing any further stickers.
LOOK [via Fruita.org]: Image of Fruita's 'WTF' sticker: