02/25/2012 02:04 pm ET Updated Apr 26, 2012

California Republicans Strive To Engage Voters At Convention

The California Republican Convention kicked off this afternoon with party leaders adamant about finding revolutionary ways to brand their candidates and further engage voters.

Inside the Burlingame Hyatt, a rousing speech from the state's party Co-Chair Sharon Day during the executive luncheon was followed by a discussion of digital voting methods that could both change the way Republicans interact with their voters and how they market their candidates.

Read more on Burlingame Patch