02/25/2012 08:40 am ET Updated Oct 11, 2012

Celebrities In Their Favorite Denim: A Tribute To Levi Strauss (PHOTOS)

Long before there was Brooke Shields in her Calvin's and Farrah Fawcett in her bell bottoms, there was Levi Strauss. In 1853, he started his denim company in San Francisco which still reigns as the most popular jean label in the world. Favored by everyone from Rachel Bilson to Barack Obama, Levi's are a classic American staple that will never go out of style. To celebrate Levi Strauss' birthday, check out our gallery below of some of the best denim moments from past to present.