02/29/2012 12:16 pm ET Updated Dec 06, 2017

Banana Republic 'Mad Men' Airplane Show Is Underway (PHOTOS)

Where Karl Lagerfeld goes, fashion follows. Thus Banana Republic decided to make like Chanel and present its second "Mad Men"-inspired collection on an airplane.

The flight is underway as we speak, with bloggers and models jetting off from New York's JFK airport to LAX in Los Angeles in a customized Virgin America plane. According to Fashionista, the show will include only four looks (we imagine a full show with dozens of models would get a bit cramped), but Banana Republic is upping the luxe factor for a real fashion show feel with branded swag and in-flight cocktails (Bloody Marys!).

While we're not sure what airplanes have to do with "Mad Men," but it does seem like a fun gimmick to make people (and any high-flying birds) aware of the new collection. Then again, staging a show in air doesn't come without complications. Banana Republic just tweeted:

Experiencing turbulence- safety first! In flight fashion show to begin once we're in smoother skies #inflightfashionproblems #BRMadLive

Hate those in-light fashion problems. See pics below and follow the show live with @BananaRepublic on Twitter.