A colorful new T-shirt company is hoping to promote the fight against homophobia in schools with a clever new campaign.
The group, called H8SUX, notes on its website, "Straight or gay, kids should feel good that they were born that way! We are working to create a world where gay and lesbian kids are free from the bullies who would torment them at school or the ballot box bullies who would vote to take away their right to grow up and marry who they love."
For every item sold on the website, H8SUX officials say they will give a way a free "OK4U2BGAY” T-shirt to a teen to wear.
"Everyone says 'it gets better' - and we think this is a great way to make it better," they add. "Stand up against hate and stand up for kids!"
To learn more about the campaign, click here.
Take a look at some recent anti-gay bullying cases and teen suicides below: