03/19/2012 03:37 pm ET

SXSW Panels' Illustrated Recaps For 'Ogilvy Notes' (SLIDESHOW)

Austin's South By Southwest festival is known for the massive chaos that is the music industry taking over the city, but it's also gaining wide recognition for its tech side. But with hundreds of panels, speakers and lectures, how does anyone keep track of all the hip, slick news in the tech world? Advertising house Ogilvy helped out with an illustrated system to make sense of some of the best panels during SXSW.

Ogilvy Notes are clever illustrated descriptions of the main points in the panels and talks of SXSW Interactive. The Note team consisted of six artists who attended and illustrated 33 panels, from social arguments on "Why Happiness is the New Currency" to practical lectures on "The Secret Lives of Links."

Click through below to see some standouts from Ogilvy Notes' SXSW 2012 Interactive: