Tuesday night, Macy's unveiled its much-anticipated collaboration with Alberta Ferretti at the Meatpacking District spot Revel. We emailed with the stylish designer, known for dressing Marisa Tomei, Lucy Liu and Sandra Bullock, to get the full scoop on the pieces, which include glamorous dresses and chic sweaters that will be available in stores on April 17th.
Below, take a look at the pieces and read what Ferretti thinks about fast fashion, what it was like to work with Emma Watson and more:
How did you translate the Alberta Ferretti aesthetic to Macy's?
The collection I created for Macy’s grew from the same sense of discrete glamour that is typical of my evening-wear designs. I wanted to give this collection a twist, and that twist was to create clothing that was tied to the summer, the Italian “dolce vita” and a weekend on the Amalfi coast.
I gave the collection my sense of style, emphasizing color and fantasy without ever losing the idea of “lightness”. It was not by chance that the advertising campaign was shot in Positano with the radiant Mariacarla Boscono by the sensual and spiritual photographer Ellen Von Unwerth.
Did you always want to do a mass retail collaboration of this sort?
They had already contacted me years ago about a capsule collection, but the time was not right for me. Now that the time is right, I am happy to collaborate on a capsule collection and especially with Macy’s, a megastore that really speaks to women “in the know” about fashion on an international level. In fact, for the first time in the history of Macy’s, my collection will not be sold exclusively in America, but all over the world.
Have you ever purchased something from a fast fashion collection like this?
What other fashion collaborations have you admired?
I have always found collaborations between talented people that chose to challenge one another very interesting, this is true of music, cinema, art and, of course, fashion. Usually it is in the fusion of the two from which the best ideas are born. Last year, I worked in collaboration with Emma Watson on a mini-collection that featured pieces made entirely from environmentally friendly materials. Working with a young woman like Emma was so interesting for me; she is such a smart, inquisitive and committed young lady.
What do you think of the experience shopping in an American department store?
The American “mega-stores” are the most interesting stores in the world. Inside you can find the endless personalities and different points of view of all the major designers and new talents of the world.
What is the biggest difference between American and Italian style?
American women shop more according to their needs and tend to plan carefully in advance. They love a well-thought out purchase and always go for practical pieces, but they still speak the language of fashion. They prefer sportswear, love practicality and, in a certain sense, go beyond style by mixing everything without constraint, according to their mood.
Italian women, on the other hand, buy on instinct and dress themselves “for the occasion”. Their style is definitely more constructed and decorative, but they also tend to live by certain constraints. They do not like to take risks, it is almost as though they fear the dynamic of the game that plays out between themselves and fashion, sometimes resulting in an overly composed look. However, Italian women come from a long tradition of great style.