PARENTING
03/29/2012 01:48 pm ET

Starting Early, And Young

Dr. Ami Shah Nagarajan, 38, a specialist in integrative medicine who lives in Manhattan, estimates that she spends $150 a month on Mustela and California Baby products for her 3-year-old twins. “I spend more on my kids than I do for myself,” she said. “It’s worth it to me to get something pure for them.”

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