04/20/2012 02:33 pm ET Updated Dec 06, 2017

Mitt Romney Campaign Targets Latino Voters Using Unemployment Figures

The Romney campaign released an infographic Friday on poverty and unemployment among Latinos, giving a glimpse into its overall pitch to Hispanic voters.

Romney is trailing President Barack Obama among Latino voters. But Republicans see something of an opening in the bad economic trends among Latinos, such as higher-than-average unemployment.

The infographic points out several grim facts about Latinos in the current economy. Latinos make up about 15 percent of the population, but 20 percent of the unemployed and 30 percent of those in poverty, according to the graphic.

View the infographic below.

The Republican National Committee plans to push a similar message to Latino voters, officials said on Monday.

"The number one issue for Hispanic voters is jobs and the economy, and we're talking about all of the issues with Hispanic voters," RNC director of Hispanic Outreach Bettina Inclan told reporters.

The Obama campaign began an effort earlier this week to combat that narrative by pointing out the ways the administration has assisted Latinos, such as helping more Hispanic students attend college with Pell Grants.

"President Obama is someone who has been fighting to ensure every middle class American has the economic security to stay there," Sen. Robert Menendez (D-N.J.), speaking as a surrogate for the president, told reporters Wednesday.

UPDATE: 4:02 p.m. -- The Obama campaign responded to the infographic later on Friday, telling The Huffington Post in a statement that Obama's policies kept 2 million Latinos out of poverty and helped unemployment among Hispanics decline by 2.1 percent.

"Once again Mitt Romney is not telling the truth about the President’s record and it’s no surprise why," campaign spokeswoman Gabriela Domenzain said. "He is not only on the wrong side of every Hispanic voter priority, but also Hispanics stand to lose the most from Romney’s insistence on the same failed economic policies that created the economic crisis, including his plans to give massive tax breaks to millionaires and billionaires, allow Wall Street write its own rules again, and even let foreclosures “hit the bottom."