04/25/2012 09:56 am ET

How Fast-Forward Is Ruining TV

In the late ‘90s, when the name brand precursor of the DVR, the TiVo, was being designed, its creators made sure that the machine’s fast-forward function worked at three speeds, but didn’t allow viewers to hop over a commercial break entirely, even though that was technologically feasible. This was intended as a sop to the networks, who were anxious about offending advertisers.

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