A majority of the rhythms you hear in hip hop and techno songs originated from a machine that has not been manufactured since 1984. The Roland TR-808 Rhythm Composer is the seemingly archaic machine that produces a majority of the beats in songs today. Author and journalist Nelson George released "All Hail The Beat" through GE's Focus Forward short film initiative. The video serves as both a history lesson and a tribute to the Roland TR-808 Rhythm Composer.
The three minute video explores the use of the 808 in songs since its introduction to the music world in the early 80s. George explains the pervasive influence of the drum machine from throwback Marvin Gaye to modern day Kanye West in the hip hop world and big time techno groups like Daft Punk. All the while, the smooth, futuristic soundings beats of the 808 are playing throughout the film.
Watch "All Hail The Beat" below: