04/29/2012 07:07 pm ET Updated Jun 29, 2012

The Digital (Gender) Divide: Women Are More Likely Than Men To Have A Blog (and A Facebook Profile)

When it comes to the demographic discrepancies of social media usage, we tend to think primarily about age. Young people, we assume, are Facebook addicts; older people, we assume, are Facebook-phobes. And while generational divisions have represented, and continue to represent, a primary division in the way Americans use social media, there's another important factor, as well: gender.

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