04/29/2012 08:39 am ET Updated Jun 29, 2012

The Dollars Behind The Reign Of The Miami Heat's Three Kings

The signing of LeBron James didn't just give the Miami Heat the inside track to the NBA championship.

His 2010 defection from Cleveland unleashed an explosion in beer sales and ticket revenue, and triggered a huge increase in sponsorship dollars inside the AmericanAirlines Arena.

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