05/02/2012 12:08 pm ET

Bill Maher's New Rule For '96 Minutes' (VIDEO)

Bill Maher has a bone to pick with the new movie "96 Minutes," but it doesn't really have much to do with the plot.

Let's just say, Maher doesn't think you should market your movie by how long it is, no matter how clever you think you're being.

"Real Time" airs Fridays at 10:00 p.m. EST on HBO.