Following various reports of Oprah Winfrey’s OWN network ratings struggle (it was recently dubbed the most “successful failure in television today”) Bravo’s Andy Cohen offered some advice on how Oprah should salvage her channel.
During a recent appearance on Howard Stern’s SiriusXM radio show, the programming executive told listeners that Winfrey would be better off running reruns of her highly successful talk show.
"Here's the first thing that I would do and it's the first thing I would have done two years ago: put on re-reruns of the freaking 'Oprah Winfrey Show.' They are sitting on a 25-year archive of The Oprah Winfrey Show. You have all this time to fill? Guess what I want to watch? The greatest talk show in the history of talk shows. 'The Oprah Winfrey Show."'
"First of all, I don't want to watch a show that has class in the title," he added. "I don't want to go to school. ... I just want to see the old 'The Oprah Winfrey Show.' I know they probably have rights issues ... [but] it's the greatest show."
Although the “Watch What Happens” host appeared to be passionate about cleaning up Oprah’s network issues, he did admit that he would decline to join Winfrey’s ranks if an offer was ever made.
In light of a May 3 Bloomberg Businessweek report stating that the network may have lost $330 million since its 2008 launch, Discovery Communication CEO David Zaslav expects OWN to break even in the second half of 2013, according to Broadcasting & Cable.
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