05/23/2012 11:52 am ET

The Best Way To Tell If People Are Smack Talking Your Company Online

In general, a healthy percentage of the billion or so messages posted to the service each week contain feedback about companies and their services. And whether that feedback comes in the form of glowing testimonials or incredibly angry screeds, it is instructive. And companies that provide web-based services, in particular, have an obvious interest in tracking that feedback in real time.

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