05/27/2012 08:46 am ET

Winemaking Attracts Wealthy Investors, Despite Lack Of Profits

If there is one investment that has more to do with the heart than the head, it’s vineyards. It is also one that lends itself to jokes whose punch lines are always about losing money.

But that risk has never deterred wealthy people. Nor has the current economic malaise damped their spirits. These are people who made fortunes in profitable industries like shower doors and title insurance but define success in the winemaking business as breaking even. And most seem to accept the prospect of losing a manageable amount of money over many years.

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