HUFFINGTON POST
06/01/2012 11:30 am ET Updated Dec 06, 2017

Pizza Hut's P'Zolo Takes On Subway Sandwiches (VIDEO)

Pizza Hut, perhaps recently best known for its various novelty pizza gimmicks such as the Crown Crust hamburger pizza and the $10,000 engagement package, is launching an ambitious campaign to get its customers to think beyond pizza: it's going after the sub.

The P'Zolo is available now in three flavors -- Meat Trio, Buffalo Chicken and Italian Steak. The ad campaign is a pretty direct attack at Subway -- on Pizza Hut's online delivery section this ad appears:

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The New York Times reports that the pricing at $3 each or two for $5 -- similar to that of a sandwich -- is no joke. That, on top of certain campaign lines such as "Say so long to a footlong" and "More bang for your 5 bucks" makes Pizza Hut's mission pretty clear.

The company is also wrapping a Chicago subway train with an ad. Check it out:

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We're eager to see if Subway is going to fight back, or simply ignore its newfound competitor.

Here's the never-before-seen ad spot:

HuffPost

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