Thousands flocked to their roofs on Tuesday to see Pepsi Co. go where no soda had gone before... space, according to MSN. Russia Today reports false rumors had been circling social networks and Iranian websites for days claiming that Pepsi Co. was planning on using high powered lasers to create the ultimate out-of-this-world advertisement: their logo on the side of the moon. Unfortunately the logo never showed.
"We got fooled" said a journalist in Tehran according to France24. "My colleagues and I gazed at the moon for several minutes and saw nothing." He admitted that his girlfriend had expressed skepticism, asking him why no international news stations had picked up the story to which he had simply replied that the agencies wouldn't want to advertise for Pepsi.
Some of those duped got revenge in the best way possible: indulging in a can of nemesis Coca Cola.
This is not the first time Iranians have fallen victim to such a hoax. Russia Today notes that in 1979, following the Iranian revolution, people waited for Ayatollah Khomeini to appear on the moon only to be equally disappointed.
CORRECTION: The original version of this article incorrectly cited "The Russia Times" instead of "Russia Today."