06/10/2012 11:04 am ET Updated Aug 10, 2012

Can Phil Schiller Keep Apple Cool?

Steve Jobs always oversaw Apple's (AAPL) blockbuster product launches, but he was never a one-man show. Phil Schiller, the company's longtime senior vice president of product marketing, often hammed it up onstage as the lower-brow counterweight to Apple's cool, polished chief executive officer.

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