06/15/2012 10:28 am ET Updated Aug 15, 2012

How To Maximize Your Branding Impact When You Take Your Business Solar

With the increasing importance of climate change and renewables, every company thinks about the public relations and brand value of any investment they make in renewables. Whereas some companies are successful in maximizing PR and brand value, others are not. Here are four factors to address when designing your PR strategy for your solar investment:

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