06/18/2012 09:04 am ET

How Apple Store Seduces You With The Tilt of Its Laptops

Walk into any Apple Retail Store when it opens in the morning and you might notice that all of the new MacBook Pro notebooks with retina display are positioned at exactly the same angle. Employees who open the store use an iPhone app as a level to tilt all the screens to exactly the same angle (the Simply Angle app is a popular choice to measure degree of inclination). How Apple positions the angle of computer screens is just one of the fascinating nuggets of information I learned after spending one year researching the Apple Store experience (read about the Apple “5 steps of service” in this previous column).

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