07/31/2012 11:01 am ET

Goodwill Pop-Up Shop Coming To Pepco Edison Place Gallery

WASHINGTON -- An odd melding of hipsters, an often-despised energy company and a good cause will come together downtown this week.

Goodwill hopes to lure the District of Columbia's cool kids and bargain hunters into a "pop-up" consignment store near Chinatown.

Edited for Goodwill is a collaboration between Goodwill, Pepco (aka the most hated company in America) and Gensler architects.

It was inspired by the success of travelling trunk shows that Goodwill has staged around the country, including the D.C. area.

Money raised will go toward the construction of a new Goodwill store and donation center, according to the organization, though it did not specify where the new facility will be.

The pop-up store will also promote Goodwill of Greater Washington’s annual gala fundraiser, which features a fashion show of clothing found in Goodwill stores.

At a ticketed preview on Tuesday, Goodwill will kick off a competition to choose the designers whose work will be featured at the event, which, according to the organization, aims "to generate funding for [Goodwill's] mission while also reinforcing the overall concept that quality fashions and apparel can indeed be found in Goodwill stores."

For those who'd like to see for themselves if this last statement is accurate -- some DCist readers don’t seem convinced, if comments on a recent story are any indication -- Edited For Goodwill will be open Wednesday through Friday, noon-7 p.m. at Pepco Edison Place Gallery (702 8th St. NW).

Photo by Flickr user Joseph Brent