08/06/2012 02:50 pm ET

Settling For Silver: Why Second Place Is Worse Than Third

"Bronze medalists are one step away from not getting anything," says Thomas Gilovich, who conducted a study of winning Olympic athletes in 1995. "But the silver medalist is one step away from something that's very different -- the winner, the thing that gets you on the Wheaties box."

Read more on todayhealth.today.msnbc.msn.com