What Entrepreneurs Need To Know About Their Brains

What Entrepreneurs Need To Know About Their Brains
In this photo taken Friday, June 29, 2012, InTecur founder and CEO William Saito speaks in front of his library at his office in Tokyo. Saito runs InTecur, a consultancy, identifies upcoming innovators, teaches at several universities and sits on Japanese government panels. Saito, a son of Japanese immigrants to California, believes Japan Inc. has simply lost its entrepreneurial spirit. His assessment underlines a growing view among experts here. (AP Photo/Koji Sasahara)
In this photo taken Friday, June 29, 2012, InTecur founder and CEO William Saito speaks in front of his library at his office in Tokyo. Saito runs InTecur, a consultancy, identifies upcoming innovators, teaches at several universities and sits on Japanese government panels. Saito, a son of Japanese immigrants to California, believes Japan Inc. has simply lost its entrepreneurial spirit. His assessment underlines a growing view among experts here. (AP Photo/Koji Sasahara)

Are you more like Howard Schultz of Starbucks, the billionaire investor Warren Buffett, Richard Branson of Virgin, or Tony Hsieh of Zappos? Knowing the answer could help you become more successful in your business.

Being aware of how your brain works can help you make better decisions as an entrepreneur, contend the authors of a new book, Heart, Smarts, Guts and Luck (Harvard Business Review Press, 2012). Business veterans Tony Tjan, Dick Harrington, and Tsun-yan Hsieh interviewed and researched more than 500 business leaders from young, upstart entrepreneurs to experienced CEOs and identified four character traits that define a business leaders' decision-making process.

Here is a rundown of the four categories of entrepreneurs they found and the leaders that exemplify them:

Popular in the Community

Close

What's Hot