08/15/2012 03:13 pm ET

Narciso Rodriguez, Famed Cuban Designer, Is New Consultant for Banana Republic

Banana Republic may be turning from business casual and chic to trendy and hip, with a Latino twist.

The chain announced that famed Cuban designer Narciso Rodriguez is getting a large role at the company.

The well-known Latino designer, loved by all sorts of fans, from Sarah Jessica Parker to Michelle Obama, is taking an advisory role with the company, Banana Republic announced Tuesday. The company said he will “build upon the strengths of the brand” and will work with Simon Kneen, Banana Republic’s creative director and executive vice president of design.

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