08/17/2012 09:21 am ET

In-Flight Voter Registration Available From Virgin America

In the olden days, registering to vote could be a bore. It typically involved the lackluster tasks of waiting at the DMV with a voter registration form, or enduring the line at the post office to send it off by mail. But, thanks to Virgin America, those days are behind us.

In conjunction with Tuesday's launch of a new flight from San Francisco to Washington D.C.'s Reagan National Airport, Virgin America has also introduced in-flight voter registration that will be available to passengers on all of the airline's flights.

Virgin America teamed with Rock The Vote to bring this service to the skies. Guests can use their smartphones to scan a QR code from the seat-back entertainment system to be taken to a registration app. They can sign up immediately by paying for in-flight Wi-Fi, or wait to access the app after landing and save a couple bucks, reports the Los Angeles Times.

"We the people get to decide who will be flying to DC next year as our representatives, but no matter who you are voting for this November, you have to be registered first,” Heather Smith, president of Rock The Vote, said in a press release. “Rock the Vote is thrilled to bring voter registration to Virgin America's guests as well as the opportunity to make a donation to support our efforts to register 1.5 million new voters and educate young Americans about participating in our democracy."

The Virgin family of airlines is no stranger to unique amenities. Virgin Atlantic announced that it would offer "Fifty Shades Of Grey" as an audiobook on its flights, offered ice cubes in the shape of Sir Richard Branson's head and sells "Upper Class Red," it's iconic shade of lipstick, for purchase by passengers.

In July, Virgin America announced that Boo, the world's cutest dog, would be given the title of Official Pet Liaison for the company (check out photos below).



Boo For Virgin America