08/20/2012 08:18 am ET Updated Oct 20, 2012

E-Score Ranks Consumers' Value To Retailers

AMERICANS are obsessed with their scores. Credit scores, G.P.A.'s, SAT's, blood pressure and cholesterol levels -- you name it.

So here's a new score to obsess about: the e-score, an online calculation that is assuming an increasingly important, and controversial, role in e-commerce.

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