08/24/2012 12:24 pm ET

National Party Conventions Pursue Votes With Latino Oriented Events

Yes, they’re scripted.

Yes, they’re largely pep rallies.

But presidential national conventions carry high stakes. Consider this: the nomination acceptance speeches by Barack Obama and his GOP challenger, Sen. John McCain, at the 2008 conventions each drew about 40 million viewers.

They’re engineered to build up to the apex when their party’s presidential nominee has his moment in the limelight – and comes out a star, or falls flat.

This year, both parties are planning to use their conventions to appeal to Latino voters, who may well help decide the next president if a significant number of the 21 million of them who are eligible to vote cast their ballots.

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